Monday, April 21, 2008

The Buyer Decision Process

I'm doing Marketing 1001 at uni, and its a waste of my $1000 or whatever it costs in fees for the semester. But on the other hand its fun and I get to talk to people a lot. Anyway, I'm studying for the mid semester exam and dreaming about Nationals 3 days away... when I come across this:

Buyer Decision Process

Recognise problem (throw needs to be made)

Information Search (Who is open, who is going to be open)

Evaluation of Alternatives (Who is the best option)

Purchase Decision (here goes the throw!)

Post- Purchase behaviour (reward loyalty) (Look he caught it! I can do that again!)


Funny I thought, each step is what you do when you make a throw, for someone trying to improve their throws, maybe look at each step and see where you fall down, someone who badly evaluates alternatives (looks off cuts) can and be told this and try to change the way they think, someone who has bad post decision behaviour (his fault he didnt catch it) can try and fix their thinking in that aspect.

While on the topic of uni:
(In the marketing discussion board)
lol:
Our marketing group has our speech next week (first group), however one of our participants informed us today that she has disenrolled from uni and hence will not be partaking anymore. That means our group is down to 3 and we need to take into account urgently this fact before next week. I have tried calling our tute teacher with no luck...what do you suggest we do?


1 comment:

Simon Talbot said...

Looks like you worked out a lot quicker than I did that "studying" marketing is a load of crap!

As for your group work dilemma, keep trying to contact your tutor. They might (if they're nice) grant you another week, but the most likely option you're going to have is to man up, and cover their workload.